When I started at my previous company – EIGENSONNE – I was lucky to start the same day as a new colleague. The newly hired colleague was the company’s first data employee. I was the first marketing employee. I cannot emphasize enough how important data is to build Performance Marketing. You could actually stop reading … Read moreMarketing data foundation – Why data is so crucial for performance marketing
End of 2022. After 11 years of a typical employee, I made the jump to create my own consultancy firm and work for myself as a Growth Marketing consultant. Or a Performance Marketing consultant. Or a Digital Analyst consultant? Whatever… Basically anything to do with marketing and data. To be honest, it has never been … Read more1st Year as Consultant: A Recap
As a professional in the performance marketing field for the past 12 years, I still find this role fascinating. The combination of economics, analytics, psychology, creativity, and technical knowledge makes this role fascinating to me. However one question remains: Why do startups still hire inexperienced people to handle their paid campaigns? You are not doing … Read more3 reasons why you should hire a fractional marketing expert