Get Better Marketing Results

EIGENSONNE, a lead generation well-funded startup in the solar energy market, had 40 employees and ambitious growth goals in 2020 when I started working there. The company was at a critical juncture, with a strategic plan to scale over the next 2-3 years and, at the same time, be EBITDA positive (or close to). However, despite the available budget, the business was struggling to effectively scale its customer acquisition and marketing efforts.

I started working for DesignYourBike in early 2023. DesignYourBike is an online custom bike shop, in both Germany and Switzerland. When I started, they were already doing Online Marketing but with many issues. Here's how I built a data-driven setup to improve their marketing efforts, but not only.

Let's focus on a company I've been following for a long time in a very important industry: building rehabilitation. For ecological and economical reasons, this is crucial to improve our houses so they use less energy. Today we're going to have a look at Enter.de (formerly Baupal).

This is a series I wanted to start for a while. This is the 1st case study: Let me use a brand, a company that I like. I'm browsing their website and checking their tracking setup. I show you what I notice, what they do well, and what needs improvement, based on my experience.